With the increasingly importance of the Internet today, financial professionals – including consulting actuaries – need to develop approaches to marketing with creative use of new digital communications.

E-business, which involves the automation of all the steps of the business process, creates the ability to run a business online. E-marketing aims to bring the product or service to customer using digital media channel such as online advertising. An effective consultant nowadays must have an online presence through one of the five main components which are: transactional e-commerce site, service-oriented website, brand-building site, portal site and social network.

 Our paper aims to provide participants with effective tools to:

• Creating a powerful marketing plan using the SOSTAC © planning system (SOSTAC stands for Situation Analysis, Objectives, Strategy, Tactics, Actions and Controls)
• Get better result from their website
• Measure their e-marketing through web analytics.